According to the UK Green Party website the Green Party will try to achieve the following if they gain power at the 2010 general election:
CMS890 Sponsorship of sporting teams or events should not be used to circumvent regulations on advertising.
CMS891 Sponsorship arrangements should not be allowed to restrict access to events deemed of national or regional importance. In particular where a national team is playing then public service media should always be allowed to offer free access to all UK citizens.
I would be interested to hear both positive and negative views on UK Green Party’s Sponsorship in Sport policies in the comments below?