I don’t think BNP members are shallow, I just think that some follow their less extreme policies which appeal to a far wider audience. If anything some of their policies make sense and are currently implimented in other countries.
It seems a lot of white British people are in fear of being called racist. They will not come up with real immigration policies that work and give illegal immigrates too much slack just in case they get called racist.
In Australia they don’t care if they get called racist, their policies are strict but fair and if a major party was to copy the policies of other foreign countries the BNP’s support would vanish.